I think when most people look at their e-commerce website users, they generally put them in the same category as those casual shoppers who walk by and admire the window displays. The retailer really wants to make a good impression, but you’d never drag a window shopper into your store and start suggesting options (well most don’t).
I watched a video on internet sales that could change all that. If you have a chance watch the video, it is truly an innovative idea. It is a one-on-one video salesman who can help you with 3’s product and services. Ding! The light bulb goes off; how can this be applied to other situations?
I’ve been working a lot lately with Node.js and Websockets, but I’ve been a little stumped as to how to actually use this in a practical situation. And you guessed it… although the previous example mentioned used flash, the HTML5 salesman could be born. 3LiveShop used an expensive looking system however, but I bet you could similar results with traditional, ready to use products. Could the same be done by giving tablets to salesmen already working at retail shops?
I started thinking beyond company salesmen working one-on-one, and started to think of a website as a store instead of a website. If I was a shopper and saw someone looking at the same product as me, I might strike up a conversation and ask what they thought, if they knew of something better, etc. While products have had comments on them for years, it is really a whole other experience to chat with someone in realtime. If I saw something them might like, could I share that product with them? What if I wanted to shop collaboratively, not by accident, but with a friend online? I could share a link in an email or chat, but that is a very awkward experience (I know).
What would you think of seeing more engagement on websites? Would it freak you out? Would it be helpful? I’d love to see some experimentation.